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Adidas: We over-invested in digital advertising
Adidas to face pressure from big investor over Kanye West findings
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CANNES LIONS 2023 | A New Age of Measurement
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Adidas: We over-invested in digital advertising
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Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
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