Jean-Noël Kapferer (Author of The Luxury Strategy)
What Is The Kapferer Brand Identity Prism? - Woven Agency
Deluxe: How Luxury Lost Its Luster: Thomas, Dana: 9781594201295: Amazon.com: Books
Jean-Noël KAPFERER - Conférence et contact
Jean-Noël KAPFERER - Conférence et contact
February 2016 – naatchaa
Jean-Noël Kapferer - YouTube
Brand language - Wikipedia
Jean-Noël KAPFERER - Conférence et contact
Brand Identity Prism (Kapferer) - Toolshero
Kantar Luxury Conference - Presentation by Jean-Noël Kapferer (Oct 2021) - YouTube
Coca-Cola Archives - How Brands Are Built
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
Jean-Noël Kapferer | Kogan Page
What Is Kapferer's Brand Identity Prism? Defined For 2023
Jean-Noel KAPFERER, Emeritus Professor | HEC Paris
Future Luxe: What's Ahead for the Business of Luxury: Rambourg, Erwan, Pinault, François-Henri: 9781773271262: Amazon.com: Books
Branding New Products and Services | SpringerLink
The Brand Identity Prism: what it is and how to use it - 99designs
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity: Aaker, David A.: 9780743249386: Amazon.com: Books
The Brand Identity Prism and how it works - How Brands Are Built
Jean-Noël Kapferer | Kogan Page
Jean-Noël KAPFERER - Conférence et contact
Thierry Mugler - Wikipedia
Brand Identity Prism - CIO Wiki
The New Luxury is Luxury For All, Suggests Jean-Noël Kapferer
